Became the organizer of various PPC digital marketing initiatives, collectively known as the Hellbent projects: the PPC Club 83 — the private PPS Slack community; PPC Certification; and Alcohol and Advertising, for a few examples. If you have a weird sense of humor and know digital marketing, you may enjoy my series of columns on How would the great philosophers do PPC/digital marketing, and lessons on PPC & digital marketing from song lyrics.
What more fun way to meet interesting people than to deep-dive into challenging client situations they’ve been in, and what they learned and should have done differently. Some insane stories indeed–clients can be krazy to manage! Listen to some at Client Horror Stories, launched on April 4th.
Beloved by Clients–my guide to making clients love working with you–launched, exposing the open secret of client work: what makes clients happy isn’t just the results of your work. Rather, it’s how you work: how you communicate, how fast you respond, how you deal with mistakes you’ll make, how you deal with delays or mistakes others make, how you take ownership or pass the buck, how you turn work into processes, how organized and structured you are, how transparent you are, how you tell them what they don’t want to hear or shirk away from doing so, and so forth. PS: the book is also out!
I spent a weekend writing up 29 versions of the classic fairy tale. Same story and same facts each time; but in each, the backstory before it happened & the thoughts in each of their heads change–resulting in a very different story each time. Fun, light, tons of hidden Easter egg gifts for the readers — and each one reinforcing that whenever I see someone behaving in a way that makes no sense to me, I need to ask myself, “what does he know that I don’t?” Read it and then let me know what you think.
Procentris. Procentris’ of Online Marketing Services, managing the online marketing for its US SEO & SEM clients. In Bombay. Managing dozens of SEOs & SEMs while in India = Premature White Hairs. I tried, and not for me!
WNIP. Every Wednesday since 2008, the best people I know in the country would come to my house for drinks. (Except for interludes when I’m abroad or in intense-focus mode.) Often includes very, very awesome people.
Penn, the Low Ivy. Won the Alumni Society Award as one of the 10 best students of my year. Won the Lilian & Benjamin Levy Award for writing, too. And yes, I’m a pretentious grammar snob for saying “was graduated” rather than “graduated.” I also use the Oxford Comma.
I discovered ‘the Net’ (information superhighway?) and had lots of ideas for web pages–and taught myself programming, made them, and years later, they still get a ton of traffic. There are many, but here are a bunch, for Memory’s Sake: Yiddishisms: Yiddish Sayings (I also interviewed my relatives and wrote a book on my family history but that’s not for public consumption!); the first Antoine de St Exupery page; the first Albert Einstein page; the first Simpsons Quote page; the first Ogden Nash page; the first Francis Bacon page; the first site about my hometown Great Neck; my long-time game of finding words-in-other words; my favorite etymologies; my long-time favorite poem; my thoughts on wandering around; my game of trying to understand business-ese; the only guide to walking around NY’s ethnic neighborhoods; some ancient quotes that once influenced me; my cv; books that moved me; and pre-Facebook photos of me.
Childhood math nerd.
Childhood piano freak.
In middle school, I read John & Abigail Adams’ collected letters and loved their epistolary style. So I found lots of pen-pals and wrote to them like this. I did this for years until I became quite good. Then I spent a decade doing the same but for other lots of other people’s styles.
Starting when I was approximately 8 years old until late high school, I’d spend 2 hours every morning memorizing the dictionary (and its etymologies), before the school bus came. The trusty, unpretentious World Book Dictionary, of course.
Don’t remember it well. But my dad looks great in this photo with me, taken generally around that time.
Before I was born, the entire extended family mishpachah–everyone, very poor–all came to my great-aunt’s house for dinner every Sunday night, for decades. The weekly luxury. When she was in her 90s, she laid down her head while cooking the dinner, and died. The whole family arrived over the next hours, as scheduled. They ate the dinner. It’s what she would have wanted.
Five poor brothers emigrated from Minsk, Belarus to NY. The great depression was so bad for them that four of them returned to Belarus. Those four were murdered (you know, that issue with Germany). The one who stayed in NY was my great-grandfather. Thanks for not moving back to Eastern Europe on the eve of Hitler and Stalin, G‑Gramps!
My great-grandfather emigrated from “Minsk Gubernia” to NY. Saved money, sent enough back to send for his wife… and the ship arrived, and his wife’s sister stepped off. Wife died and she took her place. She ended up being my great-grandma! Love those traditions.
Similarities of the rôles as well as the first and family names between myself and Morgan Robertson have led to widespread speculation that we may be related. On the face of it, we’re unlikely related (he’s unlikely Ashkenaz!) but speculation is fun. “The Other Morgan” in 1912 wrote The Wreck of the Titan: Or, Futility about a ship named the Titan that was full of elites without enough lifeboats that hit an iceberg and sunk on an April night–14 years before the famous “Titanic” event.
1,100 years ago
23andme tells me I’m 100% Ashkenazi via Minsk/Belarus, supporting evidence for the family lore that we were rabbis for generations. 23andme has not been able to confirm the other family lore, that before that we were possibly plainly purple-loving Phoenician peasants.
220,000 years ago
My story begins with my first known ancestor, for the human part of my DNA, was Y Chromosomal Adam. He’s the first “anatomically modern human,” as the evolutionary-biologists call them: the one man whom science has taught us that I’m descended from. And all other modern humans, too.
1,165,000 years ago
They say, in our family lore, that 1,165,000 years ago our family’s distant ancestors were reptiles and thus we still have some trace of reptilian DNA in us. 23andme confirmed I do have some non-human Neanderthal DNA in me, at least. Who knows if the reptilian story–a bubbe-meise, as my grandma called them–is true or not. If I had to bet, I’d guess the chance that this is accurate would be about 0.00298347%.