Became the organizer of various PPC digital marketing initiatives, collectively known as the Hellbent projects: the PPC Club 83 — the private PPS Slack community; PPC Certification; and Alcohol and Advertising, for a few examples. If you have a weird sense of humor and know digital marketing, you may enjoy my series of columns on How would the great philosophers do PPC/digital marketing, and lessons on PPC & digital marketing from song lyrics.